The project

The Project

Launched in 2019 with the campaign #CoolLikeMom, the Beyond Looks X Reitmans Project brings together the causes we hold close to our heart, and embodies one of our dearest wishes as a brand: to create a social platform with a mission to help young generations pave their way towards a promising future.

As a leading womenswear brand in Canada, we continue our commitment to these causes by going above and beyond looks. More specifically, we are committed to helping young leaders of our future build their self-confidence and realize their full potential and dreams.

From self-acceptance and healthy body image to gender equality, the Beyond Looks X Reitmans Project addresses topics we find important, while highlighting the key pillars of our identity:

Diversity, Inclusivity, and Authenticity.

From conversation to action!

The project

Our Promise

Each and every day, we celebrate diversity,
inclusivity and authenticity in all its forms.

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The project

Help them spread
their wings!

In December, help us support girls of ages
9 to 13, to help them realize their dreams.

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The project

Girls leading the way

Together, let’s create a world where young
women can unleash their full potential.

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The project

Let’s thrive together
with confidence!

In celebration of Mother’s Day 2019, we are proud
to have supported girls’ empowerment across Canada.

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