Initiated in 2019 with the campaign #CoolLikeMom, the Beyond Looks X Reitmans Project brings together the causes we hold close to our heart, and embodies one of our dearest wishes as a brand: to create a social platform with a mission to help young generations pave their way towards a promising future.
From conversation to action!
Each and every day, we celebrate diversity,
inclusivity and authenticity in all its forms.
Girls leading the way
Together, let’s create a world where young
women can unleash their full potential.
Let’s thrive together
In celebration of Mother’s Day 2019, we are proud
to have supported girls’ empowerment across Canada.