Launched in 2019 with the campaign #CoolLikeMom, the Beyond Looks X Reitmans Project brings together the causes we hold close to our heart, and embodies one of our dearest wishes as a brand: to create a social platform with a mission to help young generations pave their way towards a promising future.
From conversation to action!
Each and every day, we celebrate diversity,
inclusivity and authenticity in all its forms.
Help them spread
In December, help us support girls of ages
9 to 13, to help them realize their dreams.
Girls leading the way
Together, let’s create a world where young
women can unleash their full potential.
Let’s thrive together
In celebration of Mother’s Day 2019, we are proud
to have supported girls’ empowerment across Canada.
7 voices helping 7 causes
Seven Canadian ambassadors created their own t-shirt
design in support of seven great charities. Thanks to your
support, we reached our goal.