Achieved our goal of raising $50,000
More than 100,000 interactions on social media
From April 23 to May 12, 2019
In support of the
Canadian Women’s Foundation
Our wish is for all girls across Canada to show their confidence and celebrate their heritage and qualities that make them #CoolLikeMom.
Thus, for every like, comment, share and use of the hashtag #CoolLikeMom, Reitmans donated $0.50 to the Canadian Women’s Foundation, up to a maximum of $50,000.
Self-confidence in girls can be affected by many factors between the ages of 9 and 13. Research shows that with the right support at the right time, they can develop strong self-esteem and resilience needed to face the many challenges of life.
Given this, the Canadian Women’s Foundation involves itself in various programs to help empower girls. Just in 2017 and 2018, 800 girls participated in 22 of their programs in 44 communities. Among them, 76% said their confidence and sense of belonging grew after participation.