Women's empowerment
Real Women. Real Talk.
As a leader in women's fashion, we know first-hand how important diversity, body positivity and
authenticity are to our clients, and to ourselves.
Did You Know?
We strive to empower women in everything that we do because we
believe women rise by lifting each other up.
Changing the Narrative
“I am too fat” “I am too skinny”
“I hate my hips” “I am ugly”
Every day, we hear these words in our store fitting rooms. However, we believe that each one of our customers is a source of inspiration just the way she is, no matter her age, size, and origin.
45% of women say their weight has a negative impact on their self-esteem. 22% of women say weight management dominates their life.
As a leading Canadian fashion brand, we are committed to changing these negative thoughts and false perceptions by actively celebrating authenticity in all its forms.
Our Daily Promise
Diversity and inclusivity are at the heart of our campaigns
Our models’ body shapes are free of retouching
Our fits meet the needs and reality of Canadian women
Our clothes come in a variety of fits and sizes in-store and online XXS to 3X, 0 to 22, Regular, Petite, and Tall
Our Initiatives
Our contributions to women’s charities, foundations and social campaigns focus on celebrating and supporting women
and girls every day of the year.
Giving Tuesday 2024
At Reitmans, every day is about striving for the betterment of women and society through our year-round contributions and social campaigns. We have made significant donations to various organizations for important causes, totalling over $400,000 since 2019. Giving back is foundational to our identity, and this year is no different.
According to Food Banks Canada’s HungerCount 2024 Report, the need for food banks has nearly doubled in only 5 years. Over two million visits are expected this month alone, and 700 000 of these visits will be from children.
We’re supporting the growing demand for food aid with a $10,000 donation to Food Banks Canada’s national mission. This contribution will help share food and funding to provide immediate support and strengthen local capacity, while advancing research and advocating for real change to relieve hunger and its root causes.
Find out how you too can make a difference here.
discover our past initiatives
Our Past Initiatives
Reitwoman
Every International Women's Day, we temporarily change our name to Reitwoman on our platforms in honour of all the women who inspire us daily.
