Women's empowerment
Real Women. Real Talk.
As a leader in women's fashion, we know first-hand how important diversity, body positivity and
authenticity are to our clients, and to ourselves.
Did You Know?
We strive to empower women in everything that we do because we
believe women rise by lifting each other up.
Changing the Narrative
“I am too fat” “I am too skinny”
“I hate my hips” “I am ugly”
Every day, we hear these words in our store fitting rooms. However, we believe that each one of our customers is a source of inspiration just the way she is, no matter her age, size, and origin.
45% of women say their weight has a negative impact on their self-esteem. 22% of women say weight management dominates their life.
As a leading Canadian fashion brand, we are committed to changing these negative thoughts and false perceptions by actively celebrating authenticity in all its forms.
Our Daily Promise
Diversity and inclusivity are at the heart of our campaigns
Our models’ body shapes are free of retouching
Our fits meet the needs and reality of Canadian women
Our clothes come in a variety of fits and sizes in-store and online XXS to 3X, 0 to 22, Regular, Petite, and Tall
Our Initiatives
Our contributions to women’s charities, foundations and social campaigns focus on celebrating and supporting women
and girls every day of the year.
Giving Tuesday 2025
At Reitmans, every decision is built around working toward the betterment of women and society. Since 2019, we've donated over $500,000 to different organizations through year-round contributions and campaigns. Giving back is an essential part of who we are, and we continue to support anywhere we can.
We're once again teaming up with Food Banks Canada and donating $15,000 to provide meals to those in need. This contribution will help them in their commitment to accelerate action on the root causes of food insecurity by collaborating with the food bank network to ensure a better future for all.
According to Food Banks Canada’s HungerCount 2025 Report, monthly visits to Canada's food banks have doubled since 2019, hitting close to 2.2 million visits in March 2025 alone. Every year, food banks across the country are seeing the startling trends of increased food insecurity that are setting new records. Together, we can make an impact.
Learn about how you can make a difference here.
Our Past Initiatives
International Women's Day 2025
Reitmans donated $10,000 to the Canadian Women’s Foundation to continue advocating for gender equality and funding community-led programs that help women heal, rebuild, and thrive.
Giving Tuesday 2024
This year, Reitmans supported the growing demand for food aid with a $10,000 donation to Food Banks Canada to help relieve hunger and its root causes.
Reitwoman
Every International Women's Day, we temporarily change our name to Reitwoman on our platforms in honour of all the women who inspire us daily.
