FOR A BRIGHTER TOMORROW
Reitmans is working every day toward a bright future, one step at a time. Sometimes, steps can feel small, but each one of them is extremely important and part of a bigger picture. We believe that by making changes, no matter how big or small they appear, we can have a positive impact and leave behind a legacy we can be proud of.
We might not be perfect, but we’re continuously working to improve. Over the years, we have changed the way we work, created new products, implanted new strategies and processes. All that with one goal in mind: becoming the best we can be.
Interested? Scroll down to learn all about it!
FOLLOW OUR JOURNEY.
Change starts with us! Discover the steps we’ve been taking toward sustainability. From our Better Shop to reducing plastic and making our work environment greener.
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People
WHO WE ARE.
Diversity and inclusivity make us stronger, it’s part of our DNA. Learn all about us, what we believe in and how we work.
learn more
Philanthropy
GIVING BACK.
Helping our community is at the heart of who we are. Discover our engagements.
learn moreClick below for an overview of our initiatives.
learn moreFollow our sustainability journey
STEP 1:
INTRODUCING
THE BETTER
SHOP™
By using less water, less chemicals, and more recycled materials, Reitmans is taking important steps toward creating healthier, more conscious fashion.
Featuring lively must-haves, from tops to bottoms, you’ll love these vibrant and comfortable pieces. A collection made to feel good and do good.
Just the beginning
Clothes from our Better Shop™ are made with a blend of responsible and recycled fabrics such as organic cotton, recycled polyester, natural raw materials and more. This has many benefits, for example, the use of recycled polyester reduces the carbon emissions compared to virgin materials. Good news, all the styles from our R Essentials collection are now made with responsible fibres!
The goal we are striving toward is to have 40% of our products made with responsible materials by the end of 2022.
Furthermore, we’re committed to continuing our efforts to significantly increase our sustainable product selection by 2025.
Wondering how to identify these products? Look for our Responsible logo when you shop. Clothes with this tag are part of our Better Shop.
The Better Shop™ is back and better than ever! Scroll down to see what’s new.
REPREVE®
Did you know that over a lifetime, you could buy up to 500 pairs of jeans? What if you could make a difference with your next jeans purchase… Jeans and some tops from our Better Shop are made with up to 27% REPREVE® recycled polyester, which has many benefits:
This fibre is made from a mix of recycled plastic bottles and recycled polyester to reduce waste, protect our land, oceans and air.
Products made with REPREVE® help conserve energy and natural resources.
Unifi, which makes REPREVE®, has recycled over 20 billion plastic bottles. Various products can be made with it, such as clothes to home goods and footwear.
*REPREVE® Unifi, Inc.
do good now
LENZING™ ECOVERO™ viscose fibres are contributing to a cleaner environment. Here’s how:
Made from certified renewable
wood sources using an eco-
responsible production.
Wood and pulp are derived
from responsibly managed
forests.
Up to 50% lower emissions
and water impact than generic
viscose!
*LENZING™ ECOVERO™ are trademarks of Lenzing AG
shop consciously
EcoCosy®
A vibrant, fun, comfortable and stylish wardrobe without compromising our planet? It’s possible, with this fibre. EcoCosy® believes in the power of nature and beauty. Pieces from our Better Shop made with EcoCosy® contain up to 95% of the fibre. Here’s why it’s so powerful:
Made from certified sustainable wood pulp, its natural raw materials also means that these fibres are biodegradable.
EcoCosy® fibres are made from sustainably-managed and renewable plantations.
EcoCosy® wood cellulose fibre is characterized by softness (even after repeated washes), vibrant colour, comfortable feel and is resistant to static electricity and pilling.
Organic cotton
Our Better Shop also features T-shirts made of 100% organic cotton. Clothes made with organic cotton are softer, more durable and safer for sensitive skin. Ever wonder what is the difference between organic cotton and conventional cotton? You’ve come to the right place:
Healthy soils are maintained by using natural techniques such as crop rotation, cover crops and organic fertilizers to create rich life-supporting soils.
By using natural processes and eliminating dangerous chemicals, workers can benefit from a safer and healthier work environment.
Organic cotton farming helps offer cleaner water for people and wildlife. No pesticides are used which contributes to preserve our ecosystem balance and biodiversity.
NEW!
Introducing EIM by Jeanologia™
Jeanologia™ is the world leader in sustainable and efficient finishing technologies for textiles. Its transformational technologies help to reduce water use, energy consumption, emissions, and waste guaranteeing zero contamination.
We are starting to work with tools such as EIM by Jeanologia™ to ensure that we use more sustainable solutions in our jeans collections. With EIM by Jeanologia™ we have been able to reduce by 39% the amount of water used in the manufacturing of our Straight Ankle & the '90s Straight jeans in comparison with our previous manufacturing process.
We ensure the ban of
hazardous chemicals.
Safe and healthy
working conditions.
We are now using less water
when making our jeans.
TENCEL™ Modal
Feel good with a natural touch! TENCEL™ Modal fibres help maintain environmental balance by being integrated into nature's cycle. Born from nature with a silky-soft texture, with up to 40% TENCEL™ Modal, our T-shirts just feel so right!
TENCEL™ Modal fibres are made from beech wood, sourced from sustainable forests. Beech wood forests are a natural and renewable source of raw material.
All TENCEL™ standard Modal fibres types have been certified as biodegradable and compostable. They can fully revert back to nature.
TENCEL™ Modal fibres offer a smooth surface and high flexibility, resulting in a naturally soft quality of the textile and long-lasting softness.
Hyba Ultra Soft
Once a plastic bottle, now the softest pieces! Here’s why you’ll love this activewear collection:
Our Hyba Ultra Soft collection is also made with more than 90% of recycled polyester from PET bottles.
Ultra soft and moisture wicking, these pieces are comfortable and breathable. You’ll want to wear them all the time!
From scrunchies to the comfiest workout clothes, you’ll find everything you need. Breathe easy with Hyba Ultra Soft.
ECO CIRCLE™
The perfect addition to your wardrobe? Our beautiful tops made with up to 60% ECO CIRCLE™ recycled polyester! Learn more about them:
Made from recycled PET bottles and textiles wastes.
Recycled polyester gives a second purpose to materials that are usually thrown away. This helps reduce waste and contributes to keeping plastic from polluting our land.
Did you know that recycled polyester can reduce about 50% of energy consumption and carbon dioxide emissions? Better for the environment and your wardrobe!
STEP 2:
SAYING
GOODBYE
TO PLASTIC!
Did you know that 4 trillion plastic bags are used annually worldwide and that most of them are being thrown away? This absolutely has to change.
Since 2020, Reitmans completely stopped producing single-use plastic shopping bags for our stores. We hope to deplete the shopping bags left by the end of 2021.
Scroll down to learn more about the measures Reitmans is taking to reduce plastic waste.
Reducing plastic waste in stores
Trying to reduce your plastic consumption? Say hello to better alternatives that are good for our planet and will look good on you:
RECYCLED
POLYESTER BAG
Reusable, recycled and packable, these bags are the perfect shopping companion.
Made of 100% recycled polyester, they can even fold up into a little square.
Available in-store and online at $3.90.
shop bags
COTTON BAGS
Made with 100% cotton, these are light, unfussy and easy to style. Get one in-store this spring for just 1$.
GIFT CARDS
All of our plastic gift cards have been replaced with 100% paper gift cards made with 30% Post-Consumer Waste and FSC® Certified.
Feel good about giving!
LESS PACKAGING, MORE LOVE
To reduce our carbon emission and give you a much more pleasant online shopping experience:
- We’ve been using packaging made of recycled plastic (PE) since Fall 2020. Our packaging is either 100% recycled PE or 85% recycled PE made locally. Plus, our packaging is 100% recyclable.
- When possible, we want to get rid of any unnecessary single-use plastic packaging for wrapping individual items. Instead, we’re trying to find better and more sustainable ways to protect delicate items in your orders.
STEP 3:
HEAD OFFICE
EFFORTS
Change starts with us. At our head office, where about 600 of us work, we’ve joined forces and started taking action toward a more sustainable environment. We’re committed to make every step count.
1.
We’ve eliminated single-use plastic bottles, revamped our water fountains and introduced the H2O station.
2.
Our cafeteria Jacks Bistro and Cafe26 only carry entirely compostable cups, cutlery and take-out boxes.
3.
Saving paper with our Printer Optimization Project to reduce the number of printed documents.
We're not done yet!
From our Better Shop to our efforts to reduce plastic, every step counts and we’re working hard to make a difference. We’re just getting started and we’re not planning on stopping there.
Did you know?
Our washing habits can have an impact on the planet and even reduce the durability of a garment. Small changes in how you care for your clothes can make a big difference. To learn more have a look at our care guide.
Garment care guideDiscover R-Community’s Style Picks
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RCL Market allows customers to benefit from a larger assortment of curated products to better meet their wants and needs. It creates a tailored shopping experience that can showcase new and relevant offerings while offering the same service you would expect from our brand. All shipping and returns are managed by the RCL Market Seller.
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