Women’s Empowerment

Real Women. Real Talk.

As a leader in women's fashion, we know first-hand how important diversity, body positivity and authenticity are to our clients, and to ourselves.

We strive to empower women in everything that we do because we believe women rise by lifting each other up.

Did you know?

  • $300 000 +

    donated to women's causes

  • 50 000 +

    garments donated annually to support women in need

  • 88%

    of Reitmans' leaders are women

Changing the Narrative

“I am too fat” “I am too skinny”

“I hate my hips” “I am ugly”

Every day, we hear these words in our store fitting rooms. However, we believe that each one of our customers is a source of inspiration just the way she is, no matter her age, size, and origin.

45% of women say their weight has a negative impact on their self-esteem.


22% of women say weight management dominates their life.

As a leading Canadian fashion brand, we are committed to changing these negative thoughts and false perceptions by actively celebrating authenticity in all its forms.

Our Daily Promise

  • Diversity and inclusivity are at the heart of our campaigns
  • Our models’ body shapes are free of retouching
  • Our fits meet the needs and reality of Canadian women
  • Our clothes come in a variety of fits and sizes in-store and online XXS to 3X, 0 to 22, Regular, Petite, and Tall

Our Initiatives

Our contributions to women’s charities, foundations and social campaigns focus on celebrating and supporting women and girls every day of the year.

2026

International Women's Day

At Reitmans, we empower women year-round with every decision we make. Our many contributions to women’s charities and social campaigns are only one of the ways we celebrate and support women every day.

This year, we are pleased to once again partner with the Canadian Women’s Foundation to continue advocating for gender equality. We are happy to donate $10,000 to help fund life-changing programs that help women, girls, and gender-diverse people in need daily.

You too can make a difference by donating here.

Our Past Initiatives

  • Giving Tuesday 2025

    Reitmans donated $15,000 to Food Banks Canada to help in their commitment to accelerate action on the root causes of food insecurity and to provide meals to those in need.

  • International Women's Day 2025

    Reitmans donated $10,000 to the Canadian Women’s Foundation to continue advocating for gender equality and funding community-led programs that help women heal, rebuild, and thrive.

  • Giving Tuesday 2024

    This year, Reitmans supported the growing demand for food aid with a $10,000 donation to Food Banks Canada to help relieve hunger and its root causes.

  • International Women's Day 2024

    To celebrate International Women's Day, Reitmans featured 5 of our own women of wonder with Julianne Costigan's Portraits with Impact event.