Four hands with diverse skin tones reach together.
Different shades of yarn balls clustered together.


Stronger Together

At Reitmans, our goal is to ensure all our customers feel seen and heard. In Canada especially, our beauty is found in the various
origins of the people from our community who contribute to the richness of our culture.

We make it a point to communicate the importance of diversity in the initiatives
we support, so that all Canadian women feel represented.

The National Day for Truth & Reconciliation 2023

This year, we are working with Asley Callingbull, an ambassador in our Fall campaign. She helps bring awareness to the importance of community, culture and life experience in Indigenous communities, where they are sources of inspiration and a driving force for creativity.

On behalf of Reitmans and Ashley Callingbull, we are happy to donate $10,000 to the Enoch Cree Nation Youth Arts Program. This contribution will go toward empowering the next generation to develop their skills, share their own stories and make their mark on the world.

To learn more about this program, click here.

Our Past Initiatives

National Day for Truth & Reconciliation logo.

Truth and Reconciliation Day 2021

In September 2021, we donated $5,000 to The Native Women’s Association of Canada to honour the National Day for Truth and Reconciliation.