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Four hands with diverse skin tones reach together.
Different shades of yarn balls clustered together.

DIVERSITY & INCLUSIVITY

Stronger Together

At Reitmans, our goal is to ensure all our customers feel seen and heard. In Canada especially, our beauty is found in the various
origins of the people from our community who contribute to the richness of our culture.

Did You Know?

$150 000+

raised to support
diversity causes since
2019

$25 000+

donated to Black and
Indigenous
organizations

50% +

of our models are
visible minorities

We make it a point to communicate the importance of diversity in the initiatives
we support, so that all Canadian women feel represented.

Our Fall ambassador Ashley Callingbull works to bring awareness and support to the Enoch Cree Nation Youth Arts Program, highlighting its importance for the Indigenous children in her community.

The National Day for Truth & Reconciliation 2023

This year, we are working with Asley Callingbull, an ambassador in our Fall campaign. She helps bring awareness to the importance of community, culture and life experience in Indigenous communities, where they are sources of inspiration and a driving force for creativity.

On behalf of Reitmans and Ashley Callingbull, we are happy to donate $10,000 to the Enoch Cree Nation Youth Arts Program. This contribution will go toward empowering the next generation to develop their skills, share their own stories and make their mark on the world.

To learn more about this program, click here.

Our Past Initiatives

Artist Nikki Küntzle’s butterfly tote bag illustration for Pride 2023.

Celebrate Pride 2023

We collaborated with artist Nikki Küntzle to illustrate a tote bag in support of the 2SLGBTQI community. All sales - a total of $44,000 - were donated to Egale, Canada’s leading organization for 2SLGBTQI people and issues.

learn more
Clara D. Lewis, founder of the Brown Diva Dolls children’s dolls company.

Black History Month 2023

We celebrated Black History Month by shining the spotlight on local Black businesses owned by women, and continue to advocate for inclusivity, diversity and authenticity.

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National Day for Truth & Reconciliation logo.

Truth and Reconciliation Day 2022

To honour the occasion, we paid tribute and acknowledged the Indigenous names or territories that are home to many of our stores. We also donated $5,000 to Centre Unicura.

Fondation Émergence logo.

We Stand With Pride 2022

We invested $10,000 into a training program provided by Fondation Émergence and a seminar on LGBTQ+ topics so everyone feels safe and welcome in our stores and offices.

Two hands of contrasting skin tones form a heart.

Black History Month 2022

We collaborated with artist Kezna Dalz for the Unstoppable You campaign to celebrate the talented and incredible Black women in our community. Her work was inspired by Black women's quotes of empowerment, self-love and inclusivity.

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Seven folded T-shirts arranged on flat surface.

Wear Your Support

In 2020, we invited 7 Canadian ambassadors to share their voices with their own unique T-shirt designs and encourage women to wear their support. We raised $70,000 for charities that promote values close to our hearts.

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Seven patterned scarves knotted next to each other.

7 Voices, 7 Patterns

To celebrate the beauty of Canadian diversity, we partnered with 7 inspiring women to create patterns reflecting who they are and their unique cultural backgound. We also donated $70,000 to causes chosen by our ambassadors.

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National Day for Truth & Reconciliation logo.

Truth and Reconciliation Day 2021

In September 2021, we donated $5,000 to The Native Women’s Association of Canada to honour the National Day for Truth and Reconciliation.