DIVERSITY & INCLUSIVITY
Stronger Together
At Reitmans, our goal is to ensure all our customers feel seen and heard.
In Canada especially, our beauty is found in the various
origins of the people from
our community who contribute to the richness of our culture.
Did You Know?
We make it a point to communicate the importance of diversity in
the initiatives
we support, so that all Canadian women feel represented.
Stepping Up For Pride 2025
Year-round, Reitmans devotes itself to diversity, inclusivity and the right of every individual to thrive in their communities, exactly as they are.
This year, we released limited-edition “Step With Love” socks in support of the 2SLGBTQI+ community and in honour of Pride.
For every pair of socks purchased, Reitmans commits to making a donation to Egale*, Canada's leading national organization for 2SLGBTQI+ people and issues.
They work to improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada.
You too can make a difference by donating here.
*A donation of $4.15 will be made to Egale for every pair of socks sold in the month of June, up to a maximum of $25,000.
shop nowOur Past Initiatives
Celebrating Black History Month 2025
We chose to honour the lived experiences of 2 content creators we collaborate with closest: Toni Fifi and Vanessa Boudrias. We also donated a total of $10 000 to the organizations that are important to them.
The National Day for Truth & Reconciliation 2024
We donated $10,000 to the Indian Residential School Survivors Society in partnership with Ashley Callingbull to provide essential services to residential school survivors and families experiencing intergenerational trauma.
Honouring Pride 2024
This year, we released a limited-edition “Threads of Love” charm bracelet in support of the 2SLGBTQI+ community and donated $25,000 of the proceeds to Egale, Canada’s leading national organization for 2SLGBTQI+ people and issues.
The National Day for Truth & Reconciliation 2023
This year, we worked with our Fall ambassador Ashley Callingbull to help bring awareness to the importance of community, culture and life experience in Indigenous communities. We also donated $10,000 to the Enoch Cree Nation Youth Arts Program.
Truth and Reconciliation Day 2022
To honour the occasion, we paid tribute and acknowledged the Indigenous names or territories that are home to many of our stores. We also donated $5,000 to Centre Unicura.
We Stand With Pride 2022
We invested $10,000 into a training program provided by Fondation Émergence and a seminar on LGBTQ+ topics so everyone feels safe and welcome in our stores and offices.
Truth and Reconciliation Day 2021
In September 2021, we donated $5,000 to The Native Women’s Association of Canada to honour the National Day for Truth and Reconciliation.
