Jeans Fit Guide
Find your perfect pair in our jeans guide with a detailed breakdown of what makes every fit unique.
Inclusive Fits
How to measure
Find your perfect fit.
Waist
Keeping the tape comfortably loose, measure around the natural waistline, above your hip and below your navel.
Rise
Measure up from the crotch seam to the top of the waistband.
Inseam
Measure along the inner leg seam from the crotch to the bottom of the hem.
Leg Opening
Starting at the bottom hem of the jean, measure from the left seam to the right seam.
Washes & Colours
Feeling the jeans vibe?
Shop our full assortment for more classic jean styles.
Sustainability
We continue our journey towards sustainability every day, with every pair of jeans.
Discover the steps we have been taking below.
Introducing EIM by Jeanologia TM
Jeanologia™ is the world leader in sustainable and efficient finishing technologies for textiles. Its transformational technologies help to reduce water use, energy consumption, emissions, and waste guaranteeing zero contamination.
We are starting to work with tools such as EIM by Jeanologia™ to ensure that we use more sustainable solutions in our jeans collections.
We ensure the ban of hazardous chemicals.
Safe and healthy working conditions.
We are now using less water when making our jeans.
learn more
REPREVE®
Did you know that over a lifetime, you could buy up to 500 pairs of jeans? What if you could make a difference with your next jeans purchase... Jeans and some tops from our Better Shop are made with up to 27% REPREVE® recycled polyester, which has many benefits:
This fibre is made from a mix of recycled plastic bottles and recycled polyester to reduce waste, protect our land, oceans and air. Products made with REPREVE® help conserve energy and natural resources.
Unifi, which makes REPREVE, has recycled over 20 billion plastic bottles. Various products can be made with it, such as clothes to home goods and footwear.
learn more
RCL Market allows customers to benefit from a larger assortment of curated products to better meet their wants and needs. It creates a tailored shopping experience that can showcase new and relevant offerings while offering the same service you would expect from our brand. All shipping and returns are managed by the RCL Market Seller.
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