I really wasn't expecting much because Reitmans is not a brand known for making bras. In fact, I only bought one 'just to see' in comparison to other bras I own from brands that do specialize in making bras (think Aerie, Victoria's Secret, etc.). I fully expected this bra to cheaply made, uncomfortable, and thought I would definitely be returning it. To my surprise, this bra wasn't any of those things! It is EXTREMELY comfortable to wear (there is no digging of the shoulder straps or band), the cups fit perfectly, and it is supportive! I love the colour (got it in Dusty Rose) and the soft, soft material. I wore a tight turtleneck over the bra and my chest looked fine from all angles. And did I mention it is so so comfortable?! This bra is definitely outshining the other bra brands that I own.