HARRICANA / CANADIAN HAT 1918 HARRICANA Mission To offer ecological, luxurious and functional fashion products that are soft for the consumer and the environment. Bring the heritage of open spaces and Canadian traditions to our consumers. Vision Being known as the first brand with the will to clean up the mess of fast fashion while offering a range of beautiful, desirable and eco-luxurious products. Values Ethical, protection of nature, respect for the Canadian cultural heritage Respect for the environment Our production methods are environmentally friendly. We do not use any chemical processes in the manufacture of our accessories. Not only do we recycle fur, we also revalue jeans, silk, tweed and wool and have recently introduced recycled ties to our Canadian Hat line. The use of noble materials and the reduction of waste in the textile industry are therefore at the heart of our concerns and we are proving that fashion can also be sustainable. Respect for animals By recycling old furs, we have saved the lives of more than 1 million animals over the past two decades. CANADIAN HAT 1918 Mission Perpetuate the century old millinery’s expertise by offering hat collections for both men and women in a wide variety of styles and price ranges and keeping the custom-made hat tradition alive with on-site moulding and making. Offer the perfect hat for all our clients’ needs: affordable and elegant, while valuing the knowledge of its craftmanship. Inspired by the deep Canadian heritage. Vision Offer a one-stop-shop where people from all generations can converge and tap into the heritage of Canadian hat-making expertise. Become the international reference in the creation of the most elegant and functional hats. Value Cultural Preservation and Education Canadian Hat is one of the oldest millineries in North America. Its museum-type boutique concept perpetuates this tradition and educates passersby about this traditional profession. Sewing technique expertise is passed down to younger craftspeople. Respect for the Environment Our production methods are environmentally friendly. We do not use any chemical processes in the manufacture of our accessories. We also revalue jeans, silk, tweed, wool and recycled ties in our line of hats. We also integrate dead stock material in our creations. The use of noble and upcycled materials and the reduction of waste in the textile industry are therefore at the heart of our concerns and we are proving that fashion can also be sustainable. Ethics We visit all our production partners in Canada and abroad regularly to ensure they share the same commitment and to validate that all craftspeople are working under ethical conditions.